MPACT Marketing

Jim Allchin (Microsoft Executive)

vibrantvisual — Tue, 20 Mar 2012 01:11:42 +0000

We’re obviously going to spend a lot in marketing because we think the product sells itself.

vibrantvisual — Tue, 20 Mar 2012 01:11:01 +0000

Plan the sale when you plan the ad.

vibrantvisual — Tue, 20 Mar 2012 01:10:15 +0000

No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.

vibrantvisual — Tue, 20 Mar 2012 01:09:53 +0000

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.

vibrantvisual — Tue, 20 Mar 2012 01:08:43 +0000

Advertising is totally unnecessary. Unless you hope to make money.

vibrantvisual — Tue, 20 Mar 2012 01:07:05 +0000

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

vibrantvisual — Tue, 20 Mar 2012 00:43:38 +0000

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…

vibrantvisual — Wed, 22 Feb 2012 04:47:52 +0000

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

vibrantvisual — Wed, 22 Feb 2012 04:47:20 +0000

A man who stops advertising to save money is like a man who stops a clock to save time.

vibrantvisual — Wed, 22 Feb 2012 04:45:40 +0000

The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.